Bosch is a worldwide operating enterprise with almost 200,000 employees today working in 15 scope of business and more than 40 subsidiaries. The task is to combine visually the variety of competences and the standardized demand for high quality of this high-tech enterprise. Hesse supports Bosch in the process of developing its visual identity starting from the modification of the brand elements over the standardization of the communication up to the development of the POS appearance. Part of the responsibilities is besides the revision of the brand design, to support decision makers in matters of brand management.