Aesthetic competition  

The »Kieler Woche« is the world’s biggest sailing event. At the same time it is the occasion for the biggest summer party of northern Europe and accompanying cultural events. The »Kieler Woche« is also organizing one of the long established and renowned international graphic competitions. Since 1948 famous and young-blood designers dedicate to the creation of the „Kieler Woche« corporate design. This design concept sets the sailing event to the fore. Sailing laymen are surprised how many different boat categories are taking part at a regatta. There are special aesthetics when you have the »total« aspect instead of single views. The design emotionalizes the techniques of the athletes and maybe sparks a fire of affection for some of the visitors.