The RWE-Annual Reports 

The number 3 among the international energy companies is persecuting an evident aim: integration and consolidation. After a period of external growth RWE now needs to integrate the purchased companies in an efficient and value increasing way into the corporate group. Consequently the RWE-Annual Report is following the motto: “integration – the key to success”. International teamwork, useful contacts, efficient processes. In cooperation with the RWE-corporate communication Hesse developed the photographic concept for 14 Annual Reports of the corporate group – for RWE AG (including the Annual Statement of Accounts for the holding) as well as for 12 affiliated companies. Of the key business segments electricity, gas, water and environmental services they have chosen at each case a couple of colleagues, which cooperated successfully cross-country and cross-business segments. The pictures have been taken at the worldwide aimed markets of the company. After five month work the Annual Reports of the RWE corporate group are finished since 17th of March 2003 with common layout, common photographic concept and with common purpose: to communicate the positioning of RWE worldwide with success. Together with eight European agencies Hesse Design developed an alliance of Annual Reports that are talking the same language as to structure, layout and photographic style.